Promoting excellent oral health in children is a critical foundation for long-term quality of life, significantly influencing their growth, development, and self-confidence. Recognizing this profound importance, AT U DENTAL BUS, a mobile dental unit dedicated to providing accessible and high-quality dental services to communities, has forged a strategic partnership with Colgate, a global leader in oral care products. This collaboration aims to further their shared benevolent goals through the "Thai Smiles Free from Cavities" project, a Corporate Social Responsibility (CSR) initiative focused on preventing and reducing the problem of dental cavities among Thai children and youth.
The "Thai Smiles Free from Cavities" project operates on the belief that dental cavities are preventable, and that providing appropriate knowledge and care from an early age is key to building strong and sustainable oral health. AT U DENTAL BUS deploys its fully equipped mobile dental unit, featuring modern dental equipment and a team of expert dentists, to schools and communities. Here, they provide fundamental dental services to children, including oral health check-ups, fluoride application for cavity prevention, dental fillings, and guidance on correct tooth brushing techniques. High-quality products from Colgate play an integral role in promoting comprehensive oral care.
The Suprab Family: Ambassadors of Bright Smiles and the Power of Role Models
Adding a special touch of warmth and prominence to this project, the beloved and inspiring celebrity family of Khun Haru Suprab, wife of Khun Guy Ratchanont Suprab, along with their three children – Nong Kirin Suprab,, Nong Nyra Suprab, and Nong Ayden Suprab – graciously participated in the activities. Khun Haru and her children engaged enthusiastically with the other children, creating a fun and friendly atmosphere.
The presence of the Suprab family not only added vibrancy to the event but also served to promote and reinforce the importance of family-wide oral health care. Khun Haru shared her valuable experiences and tips on caring for her children's teeth, which proved highly beneficial for other parents attending the event. Witnessing Kirin, Nyra, and Ayden participate in correct tooth brushing demonstrations, receive oral health check-ups, and learn alongside them served as an excellent motivation, encouraging other children to give greater importance to their own dental care.
Project Goals and Commitment
The primary objective of the "Thai Smiles Free from Cavities" project is to expand access to preventive dental services for children and youth in remote and underserved areas, who might otherwise find it difficult to reach dental clinics. AT U DENTAL BUS acts as a vital bridge, bringing these services directly to them, while Colgate provides essential support through knowledge, products, and innovations that ensure maximum oral care effectiveness.
Crucially, the project emphasizes providing practical and easy-to-understand educational content, fostering positive attitudes towards oral health care, and delivering positive experiences from receiving dental services. Our aspiration is to instill correct oral care habits in children from a young age, so they can grow up with bright, healthy smiles, free from dental cavities, and confident to live their lives to the fullest.
A Conclusion of Sustainable Collaboration
This collaboration between AT U DENTAL BUS and Colgate in the "Thai Smiles Free from Cavities" project exemplifies the creation of shared value between the business sector and society. The combined strength of a mobile dental unit and a leading global oral care brand, augmented by the participation of a beloved public family as a driving force, has significantly broadened the project's impact and resonated deeply with children and parents alike.
We firmly believe that investing in children's oral health today is an investment in the nation's future. The "Thai Smiles Free from Cavities" project will continue its mission to contribute to building a Thai society filled with strong, bright, and sustainably cavity-free smiles.
Phone Number: 02-096-4435
LINE OA: @atudental
